UX/ UI
Capturing Fun & Function - Designing a Vibrant Ecommerce Experience for Galula
Enhancing the experience of B2C and B2B clients through a brand-forward, intuitive interface that brings Galula's distinctive personality to life, while facilitating effortless product discovery and customization.
HMW
How might we design an intuitive and engaging ecommerce experience for Galula that captures the brand's unique personality, facilitates seamless product customization, and meets the distinct needs of B2C and B2B clients, enhancing their ability to find and tailor products for their specific projects and lifestyles?
Role
UX/ UI
Team
Filipa Mendes (Designer), Gustavo Macedo (PO)
Timeline
Jan - Fev, 2022
Tools
SquareSpace, Figjam, Photoshop,
Hotjar
Project Overview
The primary challenge was to translate Galula's distinctive and playful brand personality into an ecommerce experience that catered to both B2C and B2B clients. The goal was to craft a platform where Galula's vibrant identity came to life, ensuring users could effortlessly discover and customize products to meet their specific needs.
To address this, I designed an ecommerce solution that fulfilled the diverse requirements of B2C and B2B customers, streamlining product discovery and personalization.
As the lead designer, I was responsible for conducting comprehensive user research, defining user flows, and creating the platform’s visual design. From wireframes to high-fidelity prototypes, I ensured every element reflected Galula’s unique brand identity while providing an intuitive, user-friendly experience.
🔎 Discovery
Lean Canvas
To iterate more rapidly on business ideas and align Galula's strategy, the Lean Canvas was essential. It enabled me to structure both user goals and business objectives.
Designing the experience for both individual consumers and business clients.
I aimed to create a space that truly connects with the users. To do this, I outlined two key personas, each highlighting different needs and journeys on this platform: B2B Persona, B2C Persona.
✏️ Design
👀 Testing
After implementing the e-commerce site, I used the Hotjar tool to check overall user behavior and confirm if the objectives were being accomplished.
Do B2C users understand the path to an easy purchase?
Are they easily finding the type of product they are looking for?
Do B2B clients have all the information they need for their projects?
Some Personal Notes
In my professional journey, alongside certainties, I always encounter many doubts. Far from being obstacles, these uncertainties drive me to seek the best solutions and answers.
While showcasing my work as a Digital Product Designer for this project, the question arose of whether it made sense to include other aspects of my contribution to building Galula brand such as photography, social media curation, Physical Products Design that I publish here. Although it might seem to deviate from the main mission of highlighting my quality as a Digital Product Designer, I realized that this opportunity could unveil other skills that complement my role as a designer.
In the decision-making process, I balanced the possibility of providing a more comprehensive view of my work, including product photographs and the aesthetics of Instagram posts, considering how these elements contribute to the visual narrative and user experience. This multifaceted approach reflects not only my ability as a Digital Product Designer but also my capacity to create a cohesive and appealing brand presence. After all, in a diverse digital world, versatility often translates into differentiation and lasting impact.
Photography
When it comes to visually presenting a product, incorporating various perspectives adds a compelling layer to its showcase. Whenever I feel that I can contribute in this aspect to the products I design, I genuinely enjoy sharing my viewpoint through photography. Capturing products intended for sale is particularly crucial, as it plays an important role in their presentation and overall appeal.
Social Media
Instagram remains an important digital channel for brand showcasing. While Instagram posts may have somewhat lost the spotlight to videos or reels, I firmly believe that, when curiosity sparks and the desire to delve deeper into a beloved brand arises, users often turn to explore the brand's Instagram page.
In curating the aesthetics for @galulastudio's page, my intention was to craft a visual narrative through colors. Although the focus on videos and reels is undeniable, the enduring appeal of a cohesive and aesthetically pleasing Instagram feed remains unmatched. Each post connects seamlessly through a palette of colors, offering viewers a delightful journey through the brand's story. As users scroll, they're treated to a cascade of beautiful product images, all contributing to a harmonious and visually engaging brand narrative.
